Arsenal
Redesigning Arsenal’s mobile app to turn match-day spikes into daily fan engagement.
The Challange
Arsenal’s app was only used heavily on match days. Fans struggled to find highlights and news during the week, and the app felt cluttered.
The Approach
- Usability testing with fans in the UK and abroad
- Mapping a “fan week” journey to identify engagement gaps
- Prototyping new navigation models, iterating via testing
The Solution
- Personalised home feed with highlights, stats, and news throughout the week
- Simplified navigation for tickets, club news, and matchday essentials
- Bold, branded UI reflecting the excitement of the club
Our objective was to make the homepage a key destination for content discovery. With catchy editorial titles and curated sections which show the depth of content as well as injecting some sassy brand personality.
Navigation was an area we paid particular attention to by simplifying and consolidating areas of the app into 4 core verticals with an overflow menu for less used areas.
Brand application
Unique brand, bold application
Impact
- +30%
- increase in mid-week usage