Premier League
Designing digital platforms to bring the Premier League closer to fans worldwide.
The Challange
The Premier League needed to modernise its digital presence to serve a global fanbase. Existing platforms focused too heavily on match schedules and scores, with little attention to storytelling, stats, and personalisation. Fans wanted a richer, always-on experience.
Our objective was to make the homepage a key destination for content discovery. With catchy editorial titles and curated sections which show the depth of content as well as injecting some sassy brand personality.
The Approach
- Conducted competitor analysis of top global sports platforms
- Interviewed fans in multiple markets to understand how they follow the league
- Created prototypes for new stats, highlights, and personalised news feeds
- Worked closely with data providers to design clean visualisations for live match stats
The Solution
- Redesigned the digital ecosystem with mobile-first thinking.
- Built dynamic match centres featuring live stats, commentary, and highlights
- Introduced personalisation: follow your club, get tailored content and notifications
- Designed a scalable UI system to work across web, mobile, and partner platforms
To explain the Match Day concept we built a high fidelity prototype that allowed potential investors and partners to demo a typical match day weekend. We allowed them to simultaneously switch between any live match, look at team line up stats and receive real-time Fantasy Football notifications.
As most Singapore fans are not able to watch the live game we created a ‘since you’ve been gone’ concept which packaged up all of the action from the weekend into digestible VOD content. Catch up on your favourite team news, watch goals and highlights from other games, and check up on Fantasy Football results.
