Formula 1

Company: OstModern
Role: Design direction, Interaction design
Deliverables: TV, Mobile, Tablet, Web apps

Reimagining F1 TV to deliver speed, data, and excitement to motorsport fans.

The Challange

Fans demanded more than race streaming, they wanted multi-camera, live data overlays, and replays. The old platform was slow and inconsistent across devices.

The Approach

Prototyped multi-camera and live data features
Conducted usability testing in Europe & Asia
Designed scalable patterns for web, mobile, and TV

The Solution

Responsive UI optimised for high-pressure live viewing
Real-time data overlays + instant replays
Unified design system across devices

Our objective was to make the homepage a key destination for content discovery. With catchy editorial titles and curated sections which show the depth of content as well as injecting some sassy brand personality.

Impact

+40%: Live engagement in first season