Formula 1
Company
OstModern
Role
Design direction, Interaction design
Deliverables
TV, Mobile, Tablet, Web apps
Reimagining F1 TV to deliver speed, data, and excitement to motorsport fans.
The Challange
Fans demanded more than race streaming — they wanted multi-camera, live data overlays, and replays. The old platform was slow and inconsistent across devices.
The Approach
Prototyped multi-camera and live data features
Conducted usability testing in Europe & Asia
Designed scalable patterns for web, mobile, and TV
The Solution
Responsive UI optimised for high-pressure live viewing
Real-time data overlays + instant replays
Unified design system across devices
Our objective was to make the homepage a key destination for content discovery. With catchy editorial titles and curated sections which show the depth of content as well as injecting some sassy brand personality.
Impact
25%
Improved discovery
Back to top